Vol/51 No/2 2012APRIL/MAYTheLinguist3CONTENTSNews & editorialPROVEN VALUE . . . . . . . . . .6Speak to the futureHIGHER AMBITIONS . . . . . .8New section on the campaign for languagesFeatures50 YEARS IN PRINT . . . . . . .7Celebrating The Linguist's golden anniversary,starting with a look at the first 10 years LET THE GAMES BEGIN . .10London 2012 reveal their languages strategyYOUR RATES REVEALED . .12Highlights from the Rates & Salaries SurveyMARKETING TALENT . . . . .16Inside view of PR and sales roles for linguistsTRANSLATING THE BARD .18How theUrdutranslatorsrose to the challengeBUSINESS ESSENTIALS . . .20Multilingual business practices in EuropeA NOVEL APPROACH . . . .22How one newcomer translated her first bookThe editor reserves the right to edit all material submitted. Views expressed in The Linguistare not necessarily the official views of the Chartered Institute of Linguists. All rights ofreproduction, translation and adaptation reserved for all countries.The Chartered Institute of Linguists, The Linguist, and officers accept no responsibilitycollectively or individually for the service of agencies or persons advertised or announced in thepages of this journal. The good faith with which wepublish offers no implied/implicitguarantee.FRONT COVER© POPULOUS2018TheLinguistEditorMiranda MooreEmail: Sarah HeapsTel: +44 (0) 20 7940 3100; Email: BoardMs J Fraser MA DipTrans IoLET FCIL FHEA FITIMs A M Graham BA DipTrans IoLET AMIOEEMs S Heaps BA (ex officio)Mr D Luddy BADr G A Makin MA PhD DPSI MCILMr T MerzMr K Moffitt BSc DipTrans IoLET MCIL MITI Ms M Moore BA (ex officio)Prof J Munday BA MEd PhD PGCE DipTrans IoLET MCILMr A Peacock BA (ex officio)Mrs C Pocock DipTrans IoLET FCILMs K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) (Chair)The Chartered Institute of Linguists, Saxon House, 48 Southwark Street, London SE1 1UN; Web: www.iol.org.ukTel: +44 (0) 20 7940 3100; Email: Royal PatronHRH Prince Michael of Kent GCVOPresidentDr N Bowen BSc MA PhD Dip TEFL RSA HonFCIL Vice-PresidentsProf T J Connell MA BPhil DLitt PGCE FCILMrs A Corsellis OBE BA HonFCILBaroness J Coussins MA HonFCILProf D Crystal OBE PhD FCSLT HonFCIL FRSAMr R Hardie MA FCA HonFCILDr J M Mitchell CBE MA DrPhil FCILMembers of CouncilMr T Bell MA MPhil FCIL Mrs J Cambridge MA FCILMr M Cunningham BA MCILDr H Fulford BA MA PhD FCIL MBCS FHEADr M-M Gervais-le Garff MA Doct 3e Cycle FCILMs M J Lee MA DPSI MCILDr G A Makin MA PhD DPSI MCIL Mr K Moffitt BSc DipTrans IoLET MCIL MITI (Chair)Mrs C Pocock DipTrans IoLET FCILMrs J A Ridgway BA FCIL MCMIMs K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) Mr P Shipman BSc (Hons) MScCEng MIMechE MCIL(Hon Treasurer)Senior Institute personnelMs H Maxwell-Hyslop MA (Joint Acting Chief Executive)Mr A Peacock BA (Director of Membership & Joint Acting Chief Executive)IoL Educational TrustThe examinations are provided under the auspices ofthe IoL Educational Trust. Senior officers:Prof T J Connell MA BPhil DLitt PGCE FCIL (Chair)Dr N Bowen BSc MA PhD Dip TEFL RSA HonFCIL (Vice-Chair)Ms H Maxwell-Hyslop MA (Director of Examinations)Printed by Ripping Image, London. Published six times a year and distributed free of charge to all members. Annual subscription £41 post free. Overseas subscription £54(airmail Europe), £58 (airmail rest of world). ISSN 0268-5965This issue will be available online from 18 April at www.iol.org.uk/TheLinguist.html.TheLinguistThe Linguist, formerlyTheIncorporated Linguist, is theofficial journal of the CharteredInstitute of Linguists.VENTURE ABROAD . . . . . .24ThirdYearAbroad.com Founder on making asuccess out of her student support websiteAT YOUR FINGERTIPS . . . .26How social media can boost your careerGLOBAL INSIGHTS: PSI . . .27The series continues with a look at Poland ReviewsBOOKS . . . . . . . . . . . . . . . .28Words, Images & Performances in TranslationOpinion & commentLETTERS . . . . . . . . . . . . . . .29Institute matters DIVISIONS & SOCIETIES . .30Events listings and division reportsCOUNCIL NEWS . . . . . . . .33ADMISSIONS . . . . . . . . . . .33© PAWELLIBERA; ISTOCKPHOTO

4 TheLinguistAPRIL/MAYwww.iol.org.ukNEWS & EDITORIAL FROM THECHAIR OF COUNCILWhen I joined theInstitute, almost exactly 20 years ago, Iwas putting mylanguage skills to useworking in Europeanand corporate affairs atthe National CoalBoard. The NCB is sadly no more, nor is theEuropean Coal and Steel Community, theexistence of which was the quick answer toquestions such as 'but where do languages comeinto the coal industry?'Fortunately, in those 20 years, the Institute hasfared rather better and I have been proud, duringmy 10 years as one of the Vice-Chairs of Council,to have been involved in the successful applicationfor a Royal Charter and the transition to theChartered Institute of Linguists, in the launch ofindividual chartered status, and in the celebrationof our centenary in 2010. I am particularly glad to have this opportunity tothank my predecessor as Chair of Council, TonyBell. Tony's involvement with the Institute overseveral decades meant that he was able tocombine enormous energy and commitment withan encyclopaedic knowledge of the Institute'saffairs - an invaluable asset considering that'institutional memory' can be all too short. Tony willbe a hard act to follow and we are fortunate thathe will still be serving on Council.The start of my term of office as Chair hascoincided with the roll-out of the new Ministry ofJustice interpreting contract. We often bemoan the media's lack of interest in the world oflanguages, but the new contract is certainly anexception. One of my first acts as the new Chair of Council was to write to the MoJrequesting a meeting to discuss the problems with the new arrangements and reaffirming ourcommitment to maintaining high standards inpublic service interpreting.On the subject ofmaintaining highstandards, one of mypersonal ambitions forthe CIOL is for us towork with otherlanguage bodies tosecure protection oftitle for translators andinterpreters. I am very much aware that this isunlikely to be achieved in the short or evenmedium term, but, building on individual charteredstatus, it would represent a further vital milestonein the recognition of the importance of qualifiedlanguage professionals.I am looking forward to working in a new rolewith long-standing colleagues, but also to forgingfresh links within the Institute and beyond topromote the role of languages -and maintainingthose important high standards in a world that ischanging with dizzying speed.One of my personal ambitions for the CIOL is for usto work with other language bodies to secureprotection of title for translators and interpretersKeith Moffitt