Know somebody who deserves recognition fortheir work in languages?Why not nominate them for the Threlford Memorial Cup?The prestigious Threlford Memorial Cup is presented to an individual or organisation who has been judged by a committee to have done most to"foster the study of languages".Previous winners have worked in a diverse range of areas including business, local government, community projects, academic institutions and charitiesbut have one thing in common: the commitment, enthusiasm and determination to "foster the study of languages". So if you know somebody whose work deserves to berecognised, nominate them for the Threlford MemorialCup now at www.iol.org.uk by 1st September 2012.SAVE THE DATEMembers' Day 2012will be held onSaturday 6 Octoberat 4 Hamilton PlaceLondon W1J 7BQ???? ???? ???? ?? ???????? ?? ???? ?????? ?????? ???? thebigword is growing and we need you! We are Europe's largest provider of Interpreting Services offering extensive work for interpreters and translators. New contracts include:Interpreters:????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????interpreters - ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Translators:Finance Specialists - all languages, inc ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Please contact us today at or call us on: www.thebigword.com Interpreters & Translators Required

Vol/51 No/4 2012AUGUST/SEPTEMBERTheLinguist3CONTENTSNews & editorialPRIMARY CONCERN . . . . . .6INSIDE PARLIAMENT . . . . . .7News on the All-Party Parliamentary GroupSpeak to the FutureMAKING AN EARLY START .8Primary languages: what next for schools?Creative translationTHE RIGHT WAY TO SUB? .16What can fansubbers teach the professionals? THE RULES OF THE GAME .18The fast-changing field of games localisationMAKING IT AD UP . . . . . . .20An inside view of advertising transcreationFeaturesTICKET TO EUROPE . . . . . .10How to pass the EU accreditation test 50 YEARS IN PRINT . . . . . .13The series continues with a look at the 1980sA DEGREE DEARER . . . . . .14Will the rise in tuition fees affect languages? The editor reserves the right to edit all material submitted. Views expressed in The Linguistare not necessarily the official views of the Chartered Institute of Linguists. All rights ofreproduction, translation and adaptation reserved for all countries.The Chartered Institute of Linguists, The Linguist, and officers accept no responsibilitycollectively or individually for the service of agencies or persons advertised or announced in thepages of this journal. The good faith with which we publish offers no implied/implicit guarantee.1426TheLinguistEditorMiranda MooreEmail: Sarah HeapsTel: +44 (0) 20 7940 3100; Email: BoardMs J Fraser MA DipTrans IoLET FCIL FHEA FITIMs A M Graham BA DipTrans IoLET AMIOEEMs S Heaps BA (ex officio)Mr D Luddy BADr G A Makin MA PhD DPSI MCILMr T Merz BAMr K Moffitt BSc DipTrans IoLET MCIL MITI Ms M Moore BA (ex officio)Prof J Munday BA MEd PhD PGCE DipTrans IoLET MCILMr A Peacock BA (ex officio)Mrs C Pocock DipTrans IoLET FCILMs K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) (Chair)The Chartered Institute of Linguists, Saxon House, 48 Southwark Street, London SE1 1UN; Web: www.iol.org.ukTel: +44 (0) 20 7940 3100; Email: Royal PatronHRH Prince Michael of Kent GCVOPresidentDr N Bowen BSc MA PhD Dip TEFL RSA HonFCIL Vice-PresidentsProf T J Connell MA BPhil DLitt PGCE FCILMrs A Corsellis OBE BA HonFCILBaroness J Coussins MA HonFCILProf D Crystal OBE PhD FCSLT HonFCIL FRSAMr R Hardie MA FCA HonFCILDr J M Mitchell CBE MA DrPhil FCILMembers of CouncilMr T Bell MA MPhil FCIL (Hon Treasurer)Mrs J Cambridge MA FCILMr M Cunningham BA MCILProf H Fulford BA MA PhD FCIL MBCS FHEADr M-M Gervais-le Garff MA Doct 3e Cycle FCILMs M J Lee MA DPSI MCILDr G A Makin MA PhD DPSI MCIL Mr K Moffitt BSc DipTrans IoLET MCIL MITI (Chair)Mrs C Pocock DipTrans IoLET FCIL (Vice-Chair)Mrs J A Ridgway BA FCIL MCMIMs K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) Mr P Shipman BSc (Hons) MScCEng MIMechE MCIL Senior Institute personnelMs H Maxwell-Hyslop MA (Joint Acting Chief Executive)Mr A Peacock BA (Director of Membership & Joint Acting Chief Executive)IoL Educational TrustThe examinations are provided under the auspices ofthe IoL Educational Trust. Senior officers:Prof T J Connell MA BPhil DLitt PGCE FCIL (Chair)Dr N Bowen BSc MA PhD Dip TEFL RSA HonFCIL (Vice-Chair)Ms H Maxwell-Hyslop MA (Director of Examinations)Printed by Ripping Image, London. Published six times a year and distributed free of charge to all members. Annual subscription £41 post free. Overseas subscription £54(airmail Europe), £58 (airmail rest of world). ISSN 0268-5965This issue will be available online from 17 August at www.iol.org.uk/TheLinguist.html.TheLinguistThe Linguist, formerlyTheIncorporated Linguist, is theofficial journal of the CharteredInstitute of Linguists.STARTING FROM SCRATCH .22Translate from a new language within a year A RISKY BUSINESS . . . . . . .24Why do translators make certain decisions?TUNING THE MIND . . . . . .26Can singing help you to learn a language?GLOBAL INSIGHTS . . . . . . .28Public service interpreting in Sweden ReviewsBOOKS . . . . . . . . . . . . . . . .29Opinion & commentLETTERS . . . . . . . . . . . . . . .30Institute matters PRIZE PERFECT . . . . . . . . . .31A look at the CIOL's awards, old and newDIVISIONS & SOCIETIES . . .32Details of events, including listingsFROM THE CHAIR OF COUNCIL . . . . . . . . . . .34FRONT COVER© ISTOCKPHOTO© ISTOCKPHOTO