Vol/51 No/4 2012AUGUST/SEPTEMBERTheLinguist3CONTENTSNews & editorialPRIMARY CONCERN . . . . . .6INSIDE PARLIAMENT . . . . . .7News on the All-Party Parliamentary GroupSpeak to the FutureMAKING AN EARLY START .8Primary languages: what next for schools?Creative translationTHE RIGHT WAY TO SUB? .16What can fansubbers teach the professionals? THE RULES OF THE GAME .18The fast-changing field of games localisationMAKING IT AD UP . . . . . . .20An inside view of advertising transcreationFeaturesTICKET TO EUROPE . . . . . .10How to pass the EU accreditation test 50 YEARS IN PRINT . . . . . .13The series continues with a look at the 1980sA DEGREE DEARER . . . . . .14Will the rise in tuition fees affect languages? The editor reserves the right to edit all material submitted. Views expressed in The Linguistare not necessarily the official views of the Chartered Institute of Linguists. All rights ofreproduction, translation and adaptation reserved for all countries.The Chartered Institute of Linguists, The Linguist, and officers accept no responsibilitycollectively or individually for the service of agencies or persons advertised or announced in thepages of this journal. The good faith with which we publish offers no implied/implicit guarantee.1426TheLinguistEditorMiranda MooreEmail: Sarah HeapsTel: +44 (0) 20 7940 3100; Email: BoardMs J Fraser MA DipTrans IoLET FCIL FHEA FITIMs A M Graham BA DipTrans IoLET AMIOEEMs S Heaps BA (ex officio)Mr D Luddy BADr G A Makin MA PhD DPSI MCILMr T Merz BAMr K Moffitt BSc DipTrans IoLET MCIL MITI Ms M Moore BA (ex officio)Prof J Munday BA MEd PhD PGCE DipTrans IoLET MCILMr A Peacock BA (ex officio)Mrs C Pocock DipTrans IoLET FCILMs K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) (Chair)The Chartered Institute of Linguists, Saxon House, 48 Southwark Street, London SE1 1UN; Web: www.iol.org.ukTel: +44 (0) 20 7940 3100; Email: Royal PatronHRH Prince Michael of Kent GCVOPresidentDr N Bowen BSc MA PhD Dip TEFL RSA HonFCIL Vice-PresidentsProf T J Connell MA BPhil DLitt PGCE FCILMrs A Corsellis OBE BA HonFCILBaroness J Coussins MA HonFCILProf D Crystal OBE PhD FCSLT HonFCIL FRSAMr R Hardie MA FCA HonFCILDr J M Mitchell CBE MA DrPhil FCILMembers of CouncilMr T Bell MA MPhil FCIL (Hon Treasurer)Mrs J Cambridge MA FCILMr M Cunningham BA MCILProf H Fulford BA MA PhD FCIL MBCS FHEADr M-M Gervais-le Garff MA Doct 3e Cycle FCILMs M J Lee MA DPSI MCILDr G A Makin MA PhD DPSI MCIL Mr K Moffitt BSc DipTrans IoLET MCIL MITI (Chair)Mrs C Pocock DipTrans IoLET FCIL (Vice-Chair)Mrs J A Ridgway BA FCIL MCMIMs K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) Mr P Shipman BSc (Hons) MScCEng MIMechE MCIL Senior Institute personnelMs H Maxwell-Hyslop MA (Joint Acting Chief Executive)Mr A Peacock BA (Director of Membership & Joint Acting Chief Executive)IoL Educational TrustThe examinations are provided under the auspices ofthe IoL Educational Trust. Senior officers:Prof T J Connell MA BPhil DLitt PGCE FCIL (Chair)Dr N Bowen BSc MA PhD Dip TEFL RSA HonFCIL (Vice-Chair)Ms H Maxwell-Hyslop MA (Director of Examinations)Printed by Ripping Image, London. Published six times a year and distributed free of charge to all members. Annual subscription £41 post free. Overseas subscription £54(airmail Europe), £58 (airmail rest of world). ISSN 0268-5965This issue will be available online from 17 August at www.iol.org.uk/TheLinguist.html.TheLinguistThe Linguist, formerlyTheIncorporated Linguist, is theofficial journal of the CharteredInstitute of Linguists.STARTING FROM SCRATCH .22Translate from a new language within a year A RISKY BUSINESS . . . . . . .24Why do translators make certain decisions?TUNING THE MIND . . . . . .26Can singing help you to learn a language?GLOBAL INSIGHTS . . . . . . .28Public service interpreting in Sweden ReviewsBOOKS . . . . . . . . . . . . . . . .29Opinion & commentLETTERS . . . . . . . . . . . . . . .30Institute matters PRIZE PERFECT . . . . . . . . . .31A look at the CIOL's awards, old and newDIVISIONS & SOCIETIES . . .32Details of events, including listingsFROM THE CHAIR OF COUNCIL . . . . . . . . . . .34FRONT COVER© ISTOCKPHOTO© ISTOCKPHOTO

4 TheLinguistAUGUST/SEPTEMBERwww.iol.org.ukNEWS & EDITORIAL CHIEF EXECUTIVE'SNOTESQuis custodiet ipsoscustodies? (Whoguards theguards?) As a recognisedAwarding Organisation withmore than 2,000 peopletaking our examinations inapproximately 40 languagecombinations and about 40 countries, the Trust (IoLET) issometimes asked who oversees our work. It is answerableto the Office of Qualifications and ExaminationsRegulation (Ofqual) and has recently gone through acomplex exercise to prove that it is compliant with thecriteria necessary for recognition. The production of thestatement of compliance involved the Trust Board,which had to scrutinise and verify what the Trust does. Apart from accredited qualifications, the Trust offerscustomised assessments and has several arrangementswith universities and other institutions, for exampleDurham University and the FCO (Foreign &Commonwealth Office), to moderate and jointlycertificate their students and, in some cases, offerexemptions from units of our qualifications. Thesepartnerships work well, and there is steady interest bothin the UK and overseas. Our most widely-recognised accredited qualificationsare developing. The DPSI (Diploma in Public ServiceInterpreting) has traditionally focused on the UK.However, there is now interest in the DPSI Health bothin the Gulf and in Greece. By its very nature, minimalchanges are necessary to ensure that the qualification issuitable overseas. Obviously sourcing and training oralexaminers would have to take place locally, but it seemsthat there is a definite market. We are also hoping to pilot a unit in Public ServiceTranslation in January, which would be set at DipTrans(Diploma in Translation) level but offered in the PublicService pathways of Law, Local Government and Health.The Certificate in Bilingual Skills (CBS) now has a pathwaydesigned specifically for the Metropolitan Police. This wasdriven by the need for an accredited qualification forofficers with foreign language competence suitable forbilingual skills work, but not at the level required forinterpreting, which is assessed by the Met Test. I have just returned from a conference arranged bythe Northern Ireland Health and Social Care InterpretingService, which manages the recruitment, training anddeployment of interpreters in the health sector.Although it operates on a much smaller scale than theservice in England, it was illuminating to see how it wasorganised. They are now interested in developing theirinterpreters' language skills to a higher level, which iswhere the DPSI comes in. At conferences and workshops, the work of the CIOLand the Trust is jointly promoted and while I was inBelfast I publicised the benefits of membership. Theactivities of the Trust complement those of the Instituteand, although they are legally separate entities (theTrust is a registered charity), the synergy between bothorganisations enables us to make a comprehensive offerto the world of languages. The relationship between thetwo entities is valued and valuable.With more than 2,000 people taking our examinations in about 40 countries, the Trust is sometimes asked who oversees our workHilary Maxwell-HyslopDirector of Examinations and Joint Acting CEO Alan PeacockDirector of Membership and Joint Acting CEO